The student experience is one of exploration and evolution, yet with the continuous pressures that amount each semester, it can be difficult to remember that life is there to be lived. Eager to give students a nudge in the productive direction, this Gap campaign builds on the premise to GO.
Go wild, go slow, go easy, go fast - go left one day and right the next. Whatever you choose to do, choose to do it with Gap.
To encourage initial engagement, the #GoWithGap campaign will launch a competition to win a trip to California, generating buzz through the student population. With endless scope for future engagement with competitions and partnerships, #GoWithGap will become a permanent signpost across the millennial community.
