LOGO represents what it is and want to be. The representation that wants to scale in the minds of the publics who want to be affected by it.

The most basic curves represent something moving towards a direction. Not a line because a line is static and predictable. A curve because a curve can lead you to different places while maintaining your goal.

BANNER uses most of the visual elements denoting also a world map instigating the reach of the company. Which worked in almost all the continents.

We never should miss the cartoon representation of the imaginary of the whole being for the projects people work on. So easy to do something not worth it towards what you want as a result. 

What a message can communicate indicates of how easy is this information to be transmitted. Only the right and minimal information is required on these days when we're covered by vast amounts of information.

The colours and the images should also reflect an implicit over-thinking. Every detail has been thought, the selection, position, order and priority. All to represent what the company also offers as a tool to improve the diverse ways to the goals.

Information made dynamic. Sometimes the offer counts, sometimes its representation is more powerful.

For the Webpage the prioritisation of the information was huge work. I learned so much from this experience. To understand what should be the minimum information to be packed into the canvas without forgetting the heart, the target and reason of the message to be communicated.

Printed media is gone, also for the good reason of the well being of the planet; based on some arguments. Is inevitable to become digital. The next and strict step on this experience is to jump directly on the design of a Newsletter that contains all those elements but make it dynamic as well as not intrusive. Is the user ready to interact more?