Bring Life to a Dying Tradition
Vignette is a service that aims to bring life to the dying tradition of print photography.
Service
Vignette allows you to send vintage style prints as gifts or for special occasions to the ones you love. The brand values are to be tactile, high-end, personal, classic, unique and create a novel experience for the customer.
Target Audience
Vignette is targeted at the older generation who often aren't kept up to date with their families lives because of the lack of social media used by that generation. The brand therefore imitates aspects from the old tradition of mail so the audience feel nostalgic with the product. The idea that people preserve a photograph, the illustrations used are made up of objects that people collect and preserve. These include the idea of pressing flowers, collecting stamps, butterflies and fossils.
