We approached these Package designs by looking at the Charlie brand as a whole and what it means to be a Charlie girl. Charlie is the kind of girl that stands out from the crowd, she knows the latest trends when it comes to fashion & beauty and relishes in the limelight with a voice that can grasp anyones attention. 

Inspired by Charlies Facebook posts we identified what Charlie girls related to more, we looked at what these posts were saying and how they were “dressed”. Much like today’s  
latest trends Charlie has managed to keep up with what’s hip & happening and has applied this knowledge in all aspects of the retail environment. Taking all of the above into consideration our packaging designs are fun, bold, trendy and would definitely grab anyones attention, exactly what any Charlie girl would want.