Nike Wellness - new app for iOS and Apple watch
Role: UX/UI Designer
Story
Nike has a few existing mobile apps representing fitness or shopping. In October 2016, Apple introduced a new Nike watch with apps like Nike+ Runner Club.
Challenge
Our challenge was to find a way to organize the data from different apps and find a way to personalize it for each user.
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Scope
Design a new app for iOS and Apple watch.
Goal
Create a functioning, clickable prototype that gives the user personalized suggestions for wellness like nutrition, exercise, sleep, etc. based on their unique vitals + activity.
Overview
Team: Izabela Kelly, Bonnie Hwang
Platform: iOS, Apple Watch
Deliverables: Research, UX Strategy, Personas, User Flow, Visual Design, Clickable Prototype
Tools: Pen & Paper, Illustrator, Sketch, InVision
Brand research showed the direction company was going.
Market research revealed that there were many apps that tracked calorie intake, measured your steps and helped meditate, but none combined all aspect of wellness into a single app.
User Interviews
After conducting user interviews we learned that the app needs to address four aspects of wellness to cover all users’ health needs at once.
User interviews showed strong attachment to apps that provided data and kept users progress. The frustration was the lack of personalized apps helping achieve a wellness goal.
Research into wellness let us to conclude that we need to focus on the sleep aspect first.
The persona helped us to put users front and center in the design process.
Why do you use a sleep app?
“Well because sleep is really important to me for my
wellbeing. And it’s sort of mysterious…
It’s more difficult to keep track of it consciously”
User Scenario
Micah feels exhausted after working long days and sleeping 4-5 hours a night for the last month. He wants to stay healthy and knows that the most important thing right now is to get more sleep.
He has a sleep-tracking app on the iPhone, but it’s not helpful. He’s looking for an app that will give him personalized suggestions for how to sleep better and create healthy sleep habits.
Micah downloads the new NikeWellness app and sets up wellness goals. He reads and follows some suggestions during the day. In the evening he inputs his daily habits in the sleep notes before he sets the alarm clock and goes to bed.
Nike has a few mobile apps. Some of them are fitness apps like Run Club, Training Club, Move, Fuel and some are for shopping like Air Jordan.
We followed the guidelines of the brand by using the same typeface, splash screen and color scheme as the new Nike Apple Watch.
We ran a Design Studio, started sketching and came up with concepts.
With medium fidelity wireframes we began user testing. We had a few rounds of user testing and redesign.
We iterated our design and tested until we found a solution to the problem.
