HOW DO YOU SHOW OFF THE VERSATILITY OF THE UK'S BEST SELLING 4X4?
With two tonnes of plasticine.
The new Freelander 2 is Land Rover’s most versatile vehicle. Our challenge was to generate awareness and test drives. But in a highly saturated automotive segment how do you create cut through?
We used claymation to bring versatility to life. Banners and home page takeovers tempted users to watch the launch TVC and extra content on the Land Rover YouTube channel. A driving game gave prospects the chance to take a fun virtual test drive before booking one for real.
The new Freelander 2 is Land Rover’s most versatile vehicle. Our challenge was to generate awareness and test drives. But in a highly saturated automotive segment how do you create cut through?
We used claymation to bring versatility to life. Banners and home page takeovers tempted users to watch the launch TVC and extra content on the Land Rover YouTube channel. A driving game gave prospects the chance to take a fun virtual test drive before booking one for real.
Recognition:
Cannes Cyber Lions - Film Craft (Bronze)
London International Awards – Online Film (Silver)
Kinsale Shark Awards - Online Film (Silver)
EuroBest – Digital Craft (Gold)
New York Festivals - Art Direction (Finalist)
Blade Awards – Online craft (Finalist)
Cannes Cyber Lions - Film Craft (Bronze)
London International Awards – Online Film (Silver)
Kinsale Shark Awards - Online Film (Silver)
EuroBest – Digital Craft (Gold)
New York Festivals - Art Direction (Finalist)
Blade Awards – Online craft (Finalist)
Thanks for your time!
