Stream Song is a proprietor of ultra-luxurious golf and spa resorts in Central Florida, which host a number of PGA and WPGA tournaments. Their clientele are affluent, serious golfers interested in using the amenities of the resorts for business, as well as pleasure.
I was responsible for branding an e-blast template that would update frequent visitors on Stream Song’s events throughout the year, as well as drive membership. I also developed a web banner template which featured complementary offers targeted specifically at the email recipient. The print campaigns I worked on were marketed toward residents in the South Eastern region of the US, running in local lifestyle, golfing and business magazines as well as targeted newspaper outlets in more affluent areas.
