Advertising Campaign for Bisleri
Over the past decade, the amount of plastic waste that has been generated has increased drastically. This has led to a substansial amount of pollution on the land as well as sea. A large part of this pollution comes from the use and throw of plastic water bottles.
The aim of this campaign is to create awareness amongst customers about the impact created by the use of plastic. This has been done by designing a series of ads with statistics about the amount of waste that is generated and how it has affected the environment. The campaign thereby promotes the concept of - BYOB or 'Bring Your Own Bottle'. With the availability of water dispensers across the stores, the customers can refill their own bottles rather than buy and waste another bottle.
(This campaign was a college assignment aimed at exploring campaigning across different media such as billboards, lampposts, point of sales etc)
Logo/Mnemonic options for the Campaign
Posters to raise awareness
Hoardings
Bus Shelters
Point of Sales Design - Danglers
