BRIEF - as sole designer for an enormous project, this was going to be a baptism of fire as my first serious contract role. Wholly responsible for the interpretation of wireframes using existing in house styleguides for the new (at the time) O2 Broadband, including the glossy introduction website, the registration process, the billing process and all the web apps.
• Liaise with creatives 'Agency Republic'
• Customer postcode suitability application
• Registration and payment forms processes
• Project based on £50m purchase of Be Broadband
• 2 different customer facing UI’s, one B2C the other B2B
• Designs passed over to huge Sapient dev team based in India
• Recreate all page assets from scratch and design new assets
• Skin white label RIAs (webmail, online storage, calendars, address book etc.)
• Glossy marketing B2C site to match UK wide TV & print advertising campaign
• Customer postcode suitability application
• Registration and payment forms processes
• Project based on £50m purchase of Be Broadband
• 2 different customer facing UI’s, one B2C the other B2B
• Designs passed over to huge Sapient dev team based in India
• Recreate all page assets from scratch and design new assets
• Skin white label RIAs (webmail, online storage, calendars, address book etc.)
• Glossy marketing B2C site to match UK wide TV & print advertising campaign
Vicky Barton
Senior Innovation Manager - Group Digital - Lloyds Banking Group
Senior Innovation Manager - Group Digital - Lloyds Banking Group
"Hedley and I worked together to launch O2 Broadband. As Proposition owner I turned to Hedley to translate the newly created customer value proposition from flat wireframes into a vibrant, engaging brand offering for the suite of Broadband products and our B2C online marketing channel.
Ever one to constructively challenge, humorously debate and get-stuck-in-iterate until it was perfect Hedley was a pleasure to work with. So much so that on a personal level I asked him to design / build my wedding invites.
Nearly a decade on he is still my go to guy, and I wouldn’t hesitate to recommend him."
