Learning Through Play is a quarterly teacher's resource catalogue. I have worked on this catalogue over the years, each edition having design alterations. Sometimes these changes were minimal, sometimes it was an entire revamp. However, each edition requires the design to emote natural senses, creativity and adventure.
This huge 1300+ page annual catalogue is one of my main responsibilities as a designer at Modern Star. This educational retail catalogue now reaches audiences across Australia, New Zealand and Asia. Every year, the catalogue is given a fresh new design template. Over the duration of 4 months I produce this catalogue along with other members of the design team, and we work closely with the marketing team.
The School Art Book is a 300 page annual catalogue that focuses on promoting Art and Craft products including paint, paper and drawing materials. I have worked on the School Art Book by myself for the past 3 years, and I work on this at the same time as the larger Teacher’s Resource Book. The design template is based off the larger catalogue, yet I tweak the design to make it slightly less corporate and more colourful to reflect the “art and craft” theme.
A retail gift catalogue I designed for Modern Brand's range of Melissa & Doug products. I based the layout design off Melissa & Doug's current packaging range at the time. The brand is a fun toy range for kids, and my bright colours and vivid patterns help promote the brand's style.
