"Sochny frukt" is the flagship brand in the portfolio of the company Oasis. The new special edition packaging has a logical development of creative brand platform "In the house where love lives". The idea was "To make a bird feeder together".
Box of juice turns into a bird feeder after simple manipulations. The packaging posted step by step instructions on how to create bird feeders and advice on choosing the right food for birds.
"Sochny" proposes to share the warmth of home with those to whom it's so necessary.
CREDITS
AVC
The Project Manager and Art-Director: Olga Oleynik
Idea: Katerina Kalatskaya
Designer: Anna Valuy
Copywriter: Inessa Vaznyuk
Account Manager: Natalia Elinskaya
