Branding Guideline Document
This book goes into depth on how to use the Skeeter Kicks branding material. The goal is to keep the brand consistently promoted by internal and external designers. It contains information on proper logo use to the proper color palette.
Cover Image
The cover image is based on the look and feel of the moodboard that was created earlier in the design process. Speed, power, and glory are the key words that Skeeter Kicks wishes to convey.
Table of Contents/Position Statement
The photography used in this spread illustrates the versatility of the Skeeter Kicks brand. Skeeter Kicks targets and caters to world-class athletes ranging from the rugged football player to the graceful ballerina.
Logo Usage
Here are some of the do's and don'ts about properly using the Skeeter Kicks logo. The logo is an extremely important identity tool of the brand, so it must become instantly recognizable by the target audience as well as potential customers.
Typography
This spread demonstrates the appropriate fonts, along with various sizes, that may be used whenever typography is required. The fonts chosen are bold, strong, and help to reinforce the speed, power, and grace of the Skeeter Kicks brand.
Color Palette
The color palette chosen for Skeeter Kick help to communicate the brand's message. The base color red represents the hard work world-class athletes put in to become the best in the game, while the blue illustrates the calm and coolness necessary when under pressure. The color icons are derivatives of the main Skeeter Kicks logo without the tail.
Photographic Styling
This spread is a brief example of how to properly create the dynamic imagery the Skeeter Kicks brand is known for. The photography must always feature speed and intensity, which tells the story of a brand that never settles or rests on its accomplishments. Additional lighting effects are also a distinctive element used in all photography to provide an extra layer of energy to the imagery.
Voice & Tone
The final spread in the style guide features the familiar dynamic Skeeter Kicks imagery. This image represents the influence of the Skeeter Kicks voice and tone, as it symbolizes the feeling of victory and success. Skeeter Kicks will always speak in a strong, deep, and direct tone and voice. It is the voice of motivation and inspiration that serves as a constant reminder of what it takes to be a champion. It is the voice of an encouraging and demanding coach.
