Ministry of Sound Saturday Sessions
D&AD Typography Brief (collaboration)
Ministry of Sound (Joint Brief with Jack Gibbs)
D&AD’s brief was to produce a set of three typographically focused A2 outdoor posters that act as a three month advertising campaign for Ministry of Sound’s iconic London event ‘Saturday Sessions’.
Solution
The route we went down was to re-use the idea that Ministry of Sound ‘Saturday Sessions’ was a chilled night and was maintained a theme of flowing with the rhythm. The use of ink subtley flowing around the logo portrays this combined with easy to read text at the top of the posters.Each poster has a season related theme, we used autumn, winter and spring as they coincided with the dates of the provided acts.
D&AD’s brief was to produce a set of three typographically focused A2 outdoor posters that act as a three month advertising campaign for Ministry of Sound’s iconic London event ‘Saturday Sessions’.
Solution
The route we went down was to re-use the idea that Ministry of Sound ‘Saturday Sessions’ was a chilled night and was maintained a theme of flowing with the rhythm. The use of ink subtley flowing around the logo portrays this combined with easy to read text at the top of the posters.Each poster has a season related theme, we used autumn, winter and spring as they coincided with the dates of the provided acts.
