LessThanUThink Campaign
University of Alabama Spring Implementation 2012
University of Alabama Spring Implementation 2012
LessThanUThink is a student run campaign that is designed to raise the awareness of college-aged binge drinking. The campaign consists of advertising and public relations students at the University of Alabama through a student run firm, The Capstone Agency. The campaign focuses on reaching to students through humorous messages that emphasize the negative social consequences of binge drinking. Funded by The Century Council, the campaign was launched in 2010 at the University of Alabama campus. With the campaign's high success rate the LessThanUThink Campaign has been taken to a statewide level to include six other major colleges across the state of Alabama.
I was chosen to be the graphic designer for the campaign. I had the opportunity to design everything from posters, promotional items and advertisements.
I was chosen to be the graphic designer for the campaign. I had the opportunity to design everything from posters, promotional items and advertisements.
