The client is a local food vender who is going to be selling food out of a rickshaw. Yes! you heard me, a rickshaw! Isn't that exciting! I am terribly excited about it. This has been one the most fun projects that I have worked on not to mention different from the kind of work I have done. The biggest challenge for me was to go against my instinct of 'less is more'. The client wanted 'more'. The brief said that the branding of this food rickshaw needs to scream Pakistani culture. So the question was pictorially what is the Pakistani culture. In one word it is colors, lots and lots of colors. From our clothes to the food we eat to the transport we use (public buses), everything is over the top mish mash of colors. Hence that is the direction I took.
The first three images are of the logo options along with the concept, color options and mood board.
The client took the last option and asked me to explore it further. I turned the food truck into the actual rickshaw of the client and used a more hippy version of the truck art and we arrived at the final logo!!
Also have to mention that these clients were brilliant as they trusted me to do my job right and gave me all the freedom that a designer wishes for and did not harass me with unnecessary changes. I am currently working on the menu and web assets for this project.
Option 1
Option 2
Option 3
Text placement option 1
Text placement option 2
Final logo!
