Marco Venter's profile

Adrian Frutiger Book

This book celebrates the professional life of typography legend, Adrian Frutiger. 

“On my career path I learned to understand that beauty and readability – and up to a certain point, banality – are close bedfellows: the best typeface is the one that impinges least on the reader’s consciousness, becoming the sole tool that communicates the meaning of the writer to the understanding of the reader.” 

Adrian Frutiger believed that type was a tool, thus I created a ‘user manual’ that guides you through the journey of his professional life and some of his most famous typefaces. 
Adrian Frutiger Book
Published:

Owner

Adrian Frutiger Book

Editorial design celebrating typography legend, Adrian Frutiger.

Published:

Creative Fields