Teapot-shaped premium tea packaging (Dragon and Horse)
Teapot-shaped premium tea packaging (Pig)
Teapot-shaped premium tea packaging (Rat, Ox and Tiger)
Teapot-shaped premium tea packaging (Rabbit, Snake and Sheep)
Teapot-shaped premium tea packaging (Monkey, Rooster and Dog)
"Yùn Tea" bilingual brand identity
A set of twelve zodiac identities (Re-interpretation of chinoiserie willow pattern with the connotation of tea and zodiac lucky flower)
Complete artwork of outer packaging net (Dragon)
Individual flower-tea bag packaging (Dragon, Horse and Pig)
The packs are deliberately arranged and presented as a floral pattern, it also symbolizes the shape of a Chinese lucky windmill
Infographic brochure (Horse) - The structure and unfolding process is just a metaphor of flower blooming. By further reflecting the concept of lucky windmill, the layout is arranged so that all contents are oriented towards the centre, while reading the leaflet, people will rotate it naturally and simulate the action of turning the windmill and having a good fortune then.
Alternative approach of teapot packaging (Dragon - Wooden box with laser engraving)
Leaf-shaped tea bag tag that links up the specific horoscope website - www.yuntea.co - for the purpose of presenting the “monthly luck prediction”
* Design reference of the flower-teabag: www.willowday.com/2013/05/diy-flower-tea-bags-post-2.html
* Design reference of the flower-teabag: www.willowday.com/2013/05/diy-flower-tea-bags-post-2.html
Personal blog post of my related "Critical and Cultural Studies" :
The interpretation of Orientalism and Semiotics in Anglo-Chinese tea culture
The interpretation of Orientalism and Semiotics in Anglo-Chinese tea culture
This project has won the German Design Award 2018 in Excellent Communications Design - Packaging and A' Design Award in
Graphics and Visual Communication Design Category, 2016 - 2017
Graphics and Visual Communication Design Category, 2016 - 2017
