Flippenice Wine refuses to conform to the contemporary wine world of gold leaf labels and frilly copy. Instead, it advises show-offs to drop the exhausting parade as they are fooling no one. Brand awareness is achieved through an integrated campaign designed to transform South Africaās casual wine drinkers into loyal Flippenice consumers.
2015 D&ADĀ Awards
2015 Loeries Awards
OVERVIEW OFĀ INTEGRATED CAMPAIGN:
PRINT ADS:
RADIO:
The "Gourmet" That Wasn't
The "Masterpiece" That Wasn't
The "Haute Coutre" That Wasn't
LABELĀ DESIGN:
DIRECT MAILER:
