Orchard Pig Cider, packaging design and marketing campaign.
As part of my second year at university we all took part in the YCN awards, I chose the Orchard Pig brief which was to get Orchard Pig Cider 'out there' and advertise the business in whatever way you seem fitting. I chose to do this by re-designing their packaging on their bottles in a more vibrant fashion to increase shelf presence, I also created a campaign for them to hit Glastonbury this year and increase the size of their audience. The packaging design was designed with the shape of a pig in mind, I used hand drawn typography and clever formatting to fit all of the label information onto the bottle. I created a sketch of what their base camp should look like at Glasto, and other marketing stunts they could do whilst they're there, for example have a HUGE model of a pig in the center of a field with the logo on it, people would be taking photos and sharing the image of the pig for a week non-stop! To run alongside this I create flyers advertising a deal of 3 for 2 cider when you tweet about the company at the festival. The catchy strapline 'give us an oink' I thought was really clever and would stick in peoples mind when they tweet about them.
As part of my second year at university we all took part in the YCN awards, I chose the Orchard Pig brief which was to get Orchard Pig Cider 'out there' and advertise the business in whatever way you seem fitting. I chose to do this by re-designing their packaging on their bottles in a more vibrant fashion to increase shelf presence, I also created a campaign for them to hit Glastonbury this year and increase the size of their audience. The packaging design was designed with the shape of a pig in mind, I used hand drawn typography and clever formatting to fit all of the label information onto the bottle. I created a sketch of what their base camp should look like at Glasto, and other marketing stunts they could do whilst they're there, for example have a HUGE model of a pig in the center of a field with the logo on it, people would be taking photos and sharing the image of the pig for a week non-stop! To run alongside this I create flyers advertising a deal of 3 for 2 cider when you tweet about the company at the festival. The catchy strapline 'give us an oink' I thought was really clever and would stick in peoples mind when they tweet about them.
