Story Telling
The Formula E project is an annual Summer event for GradID at Art Center College of Design in Pasadena, California. The class is randomly assigned teams of two. The assignment is to develop a racing vehicle powered by one 16 foot X 3/16 inch rubber strip with radio controlled steering and breaks.
The process combines the exploration of materials, automotive engineering, and a thematic design concept, which drives the team's design strategy, brand identity, racer design and all of the graphic presentation elements. The race event consists of Concours d'elegance (theme judgement) and three challenging race courses.
The process combines the exploration of materials, automotive engineering, and a thematic design concept, which drives the team's design strategy, brand identity, racer design and all of the graphic presentation elements. The race event consists of Concours d'elegance (theme judgement) and three challenging race courses.
Storytelling exercise to support visually the hiring process of creative talent and the importance of the online portfolio and social media to build awareness. Art Center College of Design. Entrepreneurial Methodology class.
One example of the work done in Story Telling class taught by our always inspiring teacher Richard Keyes as part of the curriculum for the Graduate Industrial Design program at Art Center College of Design. I had so much fun with this project!
