PR kit targeting food journalists and bloggers challenging the absolute leader of the market - Nutella. 

On the pack "Is tasting cheating ?" refering to a famous interview of Michel Rocard by Thierry Ardisson.

Once you open the pack "take your chance, he's not looking".

 

TOP COM d'argent 2012
ECD : Jocelyn Berthat
CR : Romain Gilbert
Production et suivi RP : Golin Harris

Cauet découvre en direct sur NRJ le coffret Ovomaltine Crunchy :