Lidl
Re-brand and Re-position
Re-brand and Re-position
The design created for the Lidl own brand is one that can be applied to any product, the exact details of each section of the packaging is highlighted in the brand guidelines document (contact if you wish to see).
The photography is always a detailed image of one of the key ingredients, the quality of the products is shown through this, for example on the still lemon the sicilian lemons still have their stickers on them showing where they originate from. The crop space for this image is created from the top of the letters of the logo and reflected, helping show the strong brand image.
