Robust
A backpack for skateboarders
We have a passion for skateboarding, a sport that has become more and more visible and accepted. We want to bring something new into skateboarding, a pretty hard thing to do when most things already have been made, but that makes it more challenging and even more fun. We wanted to give people a new image of what skateboarding could be and also how broad the culture is, with everything from decks to movies.
When we talked to skateboarders we realized that there’s something missing within their culture, a backpack for skateboarders. Right now, there aren’t really any backpacks designed for skateboarders with focus on durability and safety for the expensive products they might carry such as laptops and cameras.
Our brand must have durability, it must be robust. Our concept is nature, the strongest thing we have, and it meets the urban environments where the sport is practiced in.

Welcome to Robust.

Robust
Published:

Robust

Branding of a skateboard brand.

Published: