Mailing for a paper company
Talking Design//GF Smith
Talking Design//GF Smith
Design of a mailing for the GF Smith paper company to send to their clients to promote a series of talkings about design, given by well-known designers, "talking design".
The briefing specified using a standard A5 size, but it needed to be different in some way. So, giving a peculiar folding and using different types of paper, having in mind the company (tracing paper to reveal some information when folding), the final result is apparently a quite regular brochure from the outside. Although the cover is already giving some information about the inside, at the moment the client opens it, he can be surprised by the way of showing the information, obtaining then the attention required to read the information that is being promoted.
The briefing specified using a standard A5 size, but it needed to be different in some way. So, giving a peculiar folding and using different types of paper, having in mind the company (tracing paper to reveal some information when folding), the final result is apparently a quite regular brochure from the outside. Although the cover is already giving some information about the inside, at the moment the client opens it, he can be surprised by the way of showing the information, obtaining then the attention required to read the information that is being promoted.
