ZLEEP
Time to Sleep Better
Time to Sleep Better
The Challenge
To increase the number of Americans that are getting a good night’s sleep, creating a new non-profit or for–profit enterprise to rollout in the 2012-2017 timeframe that will further the central mission of NSART foundation.
To increase the number of Americans that are getting a good night’s sleep, creating a new non-profit or for–profit enterprise to rollout in the 2012-2017 timeframe that will further the central mission of NSART foundation.
The Massive Opportunity
The National Institutes of Health estimates that sleep-related problems affect 70 million Americans of all ages and socioeconomic classes.
The cumulative effects of sleep loss and sleep disorders represent an under-recognized public health problem and have been associated with a wide range of health consequences including hypertension, diabetes, obesity, depression, heart attack, stroke, and at-risk behaviors.
The National Institutes of Health estimates that sleep-related problems affect 70 million Americans of all ages and socioeconomic classes.
The cumulative effects of sleep loss and sleep disorders represent an under-recognized public health problem and have been associated with a wide range of health consequences including hypertension, diabetes, obesity, depression, heart attack, stroke, and at-risk behaviors.
The Solution
ZLEEP is a platform that connects the knowledge on sleeping behaviors from the research community to companies developing sleep solutions with the objective to improve Americans sleeping quality.
People will benefit from ZLEEP by learning, improving and sharing your sleeping disorders with others in the community as well as qualified professionals that will guide you to find the best solutions for your disorders.
ZLEEP is a platform that connects the knowledge on sleeping behaviors from the research community to companies developing sleep solutions with the objective to improve Americans sleeping quality.
People will benefit from ZLEEP by learning, improving and sharing your sleeping disorders with others in the community as well as qualified professionals that will guide you to find the best solutions for your disorders.
The Design Process
Ideation Process
ZLEEP Platform Pillars
Learn and Improve: ZLEEP app: Persona + UX
The ZLEEP app helps you self diagnose your sleeping behavior disorders and track over time the improvements through a reward system based on badges of recognition. This learning process can be enhanced by a personal Zleeping Coach that would provide professional feedback on your sleeping patterns. All users data is saved through the cloud in a NSART sleeping behaviors database for further study of the academic and research community to come up with more and better solutions to increase the sleeping quality of americans.
The ZLEEP app helps you self diagnose your sleeping behavior disorders and track over time the improvements through a reward system based on badges of recognition. This learning process can be enhanced by a personal Zleeping Coach that would provide professional feedback on your sleeping patterns. All users data is saved through the cloud in a NSART sleeping behaviors database for further study of the academic and research community to come up with more and better solutions to increase the sleeping quality of americans.
ZLEEP Website & Marketplace: The Place You Trust
ZLEEP website offers tools to help you identify the type of sleeping disorders you might have, learn from other people that suffers the same disorders and from qualified professionals (Zleeping Coaches). The website offers you a catalogue of proven solutions that have been rated and reviewed by people like you.
ZLEEP website offers tools to help you identify the type of sleeping disorders you might have, learn from other people that suffers the same disorders and from qualified professionals (Zleeping Coaches). The website offers you a catalogue of proven solutions that have been rated and reviewed by people like you.
Pillow Fight Guiness World Record
Launch through internet flash-mob challenges in the largest cities in the United States calling to break the last cities pillow fight World Record.
This would enable NSART to build awareness around ZLEEP brand, gather useful information and meet other people with sleeping disorders in an informal context.
The awareness impact would be amplified by social media as participants will share the activity with friends and family creating a snow ball effect.
Launch through internet flash-mob challenges in the largest cities in the United States calling to break the last cities pillow fight World Record.
This would enable NSART to build awareness around ZLEEP brand, gather useful information and meet other people with sleeping disorders in an informal context.
The awareness impact would be amplified by social media as participants will share the activity with friends and family creating a snow ball effect.
Seal of Quality
The proliferation of sleeping disorder solutions through devices and software applications offer a great opportunity for NSART to create a standard of quality in the industry that will help consumers to identify those products or services that really have been reviewed by sleep disorders professionals.
The certified products and services will be available through the ZLEEP website where potential buyers can review the ratings and posts of current users and learn from their experiences.
The proliferation of sleeping disorder solutions through devices and software applications offer a great opportunity for NSART to create a standard of quality in the industry that will help consumers to identify those products or services that really have been reviewed by sleep disorders professionals.
The certified products and services will be available through the ZLEEP website where potential buyers can review the ratings and posts of current users and learn from their experiences.
ZLEEP Convention: An Event for People, Academics and Industry
The ZLEEP’s Convention objective is to unite in the same forum researchers, companies, and people with interest on learning about their current sleeping patterns and how can be improved. The event will rotate cities around the United States and will start on a yearly basis. Speakers will be brought to share their knowledge as well as to answer questions from the audience. Products and services will be showcased to provide a close opportunity to learn from them before purchasing.
The ZLEEP’s Convention objective is to unite in the same forum researchers, companies, and people with interest on learning about their current sleeping patterns and how can be improved. The event will rotate cities around the United States and will start on a yearly basis. Speakers will be brought to share their knowledge as well as to answer questions from the audience. Products and services will be showcased to provide a close opportunity to learn from them before purchasing.
Roll Out Plan
Revenue Streams
The marketplace as part of the website and the revenue sharing model with third vendors together with the annual convention are the main revenue streams. The coaching service through the app based on a monthly or yearly subscription model would be next. Revenues through fees of access to the database for developers and researchers would be reduced as their growth is moderate for this type of products, development and research.
The marketplace as part of the website and the revenue sharing model with third vendors together with the annual convention are the main revenue streams. The coaching service through the app based on a monthly or yearly subscription model would be next. Revenues through fees of access to the database for developers and researchers would be reduced as their growth is moderate for this type of products, development and research.
