Braun Cruzer
Be a different man anyday
Integrated campaign.
Ambient augmented reality
set up augmented reality white walls in public places.
When men stand in front of the white wall a facial hair can be selected via smartphone augmented reality. The photos can then be shared on facebook, twitter or via text
set up augmented reality white walls in public places.
When men stand in front of the white wall a facial hair can be selected via smartphone augmented reality. The photos can then be shared on facebook, twitter or via text
Smartphone app:
Augmented reality posters:
These adverts look like normal print adverts, however when a smarphone is hovered over them they come to life, showing the facial hair change for each girl dated. Below is the still images of the augmented reality transitions.
These adverts look like normal print adverts, however when a smarphone is hovered over them they come to life, showing the facial hair change for each girl dated. Below is the still images of the augmented reality transitions.
Augmented reality poster 2:
Smartphone app:
Facebook page: the Braun Playbook
made with Chantal Van Der Linden
