With road traffic accidents being the most common call out for air ambulances, Allianz UK, the largest vehicle insurer in the UK, made the decision that they would support all of the Air Ambulances across the country through a charity partnership with the aim of raising £1 million.

We decided to set about creating our own fundraising platform, with Allianz UK and Air Ambulance Association as our first partners. 

Each team member can see the UK total raised, each region, each office, all the way down to an individual team member. We know from our work with other charities that ‘stories sell’, so we wanted the user experience to be built around stories but without adding an overhead to a single 

person at Allianz.