Drake Display
Branding, Identity, Website and Advertising
Branding, Identity, Website and Advertising
The Drake Company was launching a new division of their packaging company that focused solely on instore retail displays and point-of-purchase. Their target audiences were big box store marketing and purchasing managers, distributors and marketing agencies. The objective was to get them noticed in a crowded marketplace. The campaign included logo, identity, brochures, website, online banner ads, direct mail and print ads.