Gemma Dolby's profile

The Real Rocinha

The Real Rocinha
Promoting a real experience of the favela of Rocinha
I wanted to promote A realexperience of Rocinha, one that could directly benefit those within the favela. Byusing a wrist band scheme visitors could be identified by the residents asusing this scheme and welcome them. The idea is that by using the scheme willbe granted access to clubs, markets, shops and the charity projects. There arealso stickers to help people navigate around the favela to the different eventsetc. To promote the scheme I designed a leaflet which provided all theinformation on the scheme and why you would use it.
The Real Rocinha
Published:

The Real Rocinha

A project aimed at promoting a relationship between visitors and the resisdents in a favela

Published: