Alfa Healthcare developed an unique blend of antioxidants with bio-availability enhancers designed to prevent genomic damage and simultaneously boost the body’s natural DNA repair mechanism in an easy way.
They approached us to work on the product nomenclature, packaging and the brochure design. The most important work was to work on the naming part because the brand name should convey the product itself in this overcrowded market of healthy and lifestyle products.
So we started on the usp of the product and we came up with IMMUNITY + EASE = IMMUNEASE.
This name is good fir because it conveys the product itself.
