You Matter Mentorship Program Campaign Book
Note: This display is for Educational purposes only.
You Matter Mentorship Program Campaign Book
Our purpose, our mission, and our vision for You Matter Mentorship Program.
Our logomark is symbolic for an idea, an "ah-ha moment". I choice the gold because it stand for victory and achievement. Both of these represent who the company is and what it stands for. Experience, Skills, Strong Teams, and Guidance is what You Matter Mentorship Program exemplifies.
Print Communications the purpose of this resource was created to give the client a tangible resource in their hands. I created this magazine cover because magazines provide a blend of insight, in-depth reporting, forecasts, and unique perspective. I created this cover also for social component. I presented the cover as a conversational icebreaker piece for the client and audience.
Leather Binder help organize and give our clients an asset that keep giving back to them and helps give them something to talk about. "Where did you get that binder from?" The Leather binder provide for a great conversational piece. The logo was created and placed on this leather binder as the face of the company. It was create as a transparent graphic design to be placed on business materials that will allow people to easily recognize the company.
When visiting their client or even pick them up for tours, all eyes will be on the specialty advertising or guerilla marketing tactic or Hyundai Coupe. I designed this to be the advertising on wheels that pays for itself and increase business as well.
One of the best promotional give away, the coffee mugs. It displays the You Matter Mentorship logo. The logo was designed with the Mentorship scaled larger than the other words. This shows how important mentor-ship is to the company. I used bold pro FreightNeo font as to give a overall bold look that wasn't too bold and over the top. These make for a great way to keep your tea or coffee hot. And most humans are curious and will ask. "What is You Matter Mentorship Program?" And this in turn will provide one with another inexpensive way of advertising and increase client for our mentor-ship programs.
The strategy that I used with You Matter Mentorship Program was to first design a logo brand that identified the company's goals. Then to create some promotional assets that would further help to identify who they are and what they represent. Finally, bringing everything together in a cohesive narrative campaign project to present to the client as the You Matter Mentorship Program's branding elements and design project.
