Ogigis Exports Ltd
Brochure Design © 2016
Important research information
VISION is the dominant human sense.
The visual information is processed by a variety of neurons that detect colors, shapes, and motion and that create meaningful perceptions out of the incoming stimuli.
The interpritation of visual information can triger parts of the brain related to emotion, decision making and many more .
TEXTURE IS ONE OF THE BASIC ENVIRONMENTAL CUES THE BRAIN USES TO FORM PERCEPTION.
Creative Concept
The idea is to "show" the hotel experience using texture images to trigger emotion.
OGIGIS Brochure is book telling two parallel stories :
One introduces the products through a minimal clean design, while the other gives the feel of the products through a series of close-up texture images combined with a relevant word or phrase. ( All the textures are details from the company's products )
So what is the hotel experience that Ogigis offers ?
RELAXING / FUN / NOURISHING / RECREATIONAL / REFRESHING / MEMORABLE
