YCN Heinz Salad Cream Brief
Part Two of my submission to YCN 2012
Part Two of my submission to YCN 2012
This is the second concept that I submitted to the 2012 YCN competition.
I created the copyright to express the brand value of Salad Cream being lower in fat than mayonnaise.
The imagery used behind the tagline are foods associated with dieting; as well as being foods that are usually dipped into condiments.
I like the main tagline I came up with, and think that a variety of different food images can be used to express its point.
The campaign is ideally to be used as posters in areas where woman mainly frequent, such as shopping centers, supermarkets and gyms. However the taglines could also be broadcast on radio during lunchtimes to increase exposure.
I created the copyright to express the brand value of Salad Cream being lower in fat than mayonnaise.
The imagery used behind the tagline are foods associated with dieting; as well as being foods that are usually dipped into condiments.
I like the main tagline I came up with, and think that a variety of different food images can be used to express its point.
The campaign is ideally to be used as posters in areas where woman mainly frequent, such as shopping centers, supermarkets and gyms. However the taglines could also be broadcast on radio during lunchtimes to increase exposure.
