In 2011/2012 our marketing strategy was to continue to build upon our initial positioning of ECMG introduced at IBM IOD 2010 -their knowledge base and strength in Enterprise Content Management, CTS: Content Transformation Suite- their truly innovative suite of tools designed to facilitate the moving, sharing and exchanging of content into or between repositories and the concept of Content Exchange as a new paradigm in ECM. To that end our "go to market strategy" was to position this new paradign of ECM and Content Exchange-"there's more to it than meets the eye". With 2011/2012 we are continuing to compliment our past messaging to create awareness but also add to it a new tactical position that targets the strengths and deliverables of CTS as well as create awareness and now brand recognition of ECMG not just as a consultent group but more so as innovative force in the ECM space..
The following is a subset of the multi-year go to market strategy, specifically graphics, messaging and product positioning that have been used for both print ad's, web graphics, and booth banners/signage, program guide ad's, and give-away mouse pads at IBM's 2011/2012 UserNet series of regional shows and IBM IOD.
