My Mind, My Choice was an alternatereality game I designed and produced in Derby for the beginning of the summerseason. The game followed two characters, Amy and Kent as they fort against acorporation who had produced a technology that could guarantee brandloyalty to organisations, no matter what the costs.

Players were invited to interact withan installation. They were introduced to the characters through photos andvideos and could explore the set of the installation for clues to how to moveon, scanning QR codes and solving problems. Those who interacted would discovera free augmented reality app that would play them “in story” radio news viatheir mobile phone depending on the part of Derby they were stood in. New cluesand information were added throughout the day and social media profiles of thecharacters were active for people to talk to live asthey explored Derby in a new way.