For the Holy month of Ramadan, we proposed MINI Middle East with a photoshoot based on the new guidelines so all regional markets can benefit from it. Since excessively retouching or changing the environment of the MINI as per new CI was not allowed; this special one-of-its-kind project took place especially for the Middle East market.
The Middle East has a unique and distinguished persona, and the people here are proud of it. Thus it is a great opportunity for us to make use of these localities and convey it in our communication.
Al Fahidi Historical Neighborhood District. Famously known as Al Bastakiya quarter,
Established at the end of the 19th century by well-to-do textile and pearl traders from Bastak, Iran, its labyrinthine lanes are lined with restored merchant’s houses, art galleries, cafés, and boutique hotels.
The Bastakiya is a picturesque step into Dubai’s past. It’s big on atmosphere and a delight to wander.
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THE COLLATERALS
