Creatives: Christopher Keatinge and Tom Houser
Production Company: Academy Films
Brand: O2
What: Moving away from Be More Dog, the creative vehicle that had contributed to winning The 2015 Marketing Society Brand of The Year, was always going to be fun. The brand strategy was a year in planning, then a mammoth task to shoot and develop the campaign. Four TV ads make up the More for You campaign, shot in an epic 2 week period dotted around London. I've wanted to work with Si and Ad again ever since working with them very early in both our careers at TalkTalk. These four TV ads are unique, true to SiandAd's style but all feel part of the same creative family.
Brand: O2
What: Moving away from Be More Dog, the creative vehicle that had contributed to winning The 2015 Marketing Society Brand of The Year, was always going to be fun. The brand strategy was a year in planning, then a mammoth task to shoot and develop the campaign. Four TV ads make up the More for You campaign, shot in an epic 2 week period dotted around London. I've wanted to work with Si and Ad again ever since working with them very early in both our careers at TalkTalk. These four TV ads are unique, true to SiandAd's style but all feel part of the same creative family.
The first two ads in the series have delivered a 4% increase in brand consideration. The final two from the series are due to launch at the beginning of August. My favourite ad keeps changing weekly, however the NSPCC ad is pretty special. I'll add the other two TV ads when they go live.
