Hisham Assaad's profile

"The Caravan - Lebanon" Identity

The Caravan - Lebanon is a initiative of Beirut DC launched in February. The aim is to familiarize the world with the stories of the Syrian Refugees in Lebanon instead of having them appearing in the news as numbers. The work consisted of collecting and recording stories then sharing them in audio form online. The second part is coming up with an interactive street performance from selected stories, then choosing actors from Syrian refugees to perform the show around Lebanon, and hoping to perform it in other parts of the world.
The Logo

The logo is designed freehand as if it is hand-written. The effect of cardboard is added to give a less refined feel to the logo.
The other trials had a simple yet very refined look which doesn't reflect the brand.
The Caravan final logo
Discarded logo trial
Discarded logo trial
Discarded logo trial
Designing Online Media

Designing different cover photos, and headers for the different online platforms used and managed
Screenshots from the shared stories on Youtube
Social Media Management
I was responsible for sharing and reporting online content on Facebook, twitter, and youtube in addition to the blog. 
"The Caravan - Lebanon" Identity
Published:

"The Caravan - Lebanon" Identity

Designing the identity and social media elements + managing the online presence for The Caravan - Lebanon, a project aimed at sharing stories fro Read More

Published: