North Warwickshire and Hinckley college along with its sister South Leicestershire College approached us for a fresh campaign that would appeal to their primary target market of 16 to 18 years. They wanted a campaign that was fun, engaging and captivating, that could be used for up to two years.
Dream, Believe, Achieve was born from the idea that young adults have dreams and ambitions for a future career but don’t know how to achieve their goals. The colleges could help them believe their dreams through courses and apprenticeships that helped them get there. Finally, the students leave college work ready having achieved their dreams.
