Empowering women has become a mandate now for countries to rise and for countries who aim to achieve balanced communities.

We are proud to be part of this. Support this initiative. 
  التاء_المربوطة#  

CREATIVE TEAM
Creative Director : Dina El-Hawary
Associate Creative Director : Reem El-Sheikh
Art Director : Khaled El-kady
Senior Copywriter : Omar Tarek
and
Ahmad Yousry

This is not just an advertisement, this is not just a message we wish to convey to the people,

this is the beginning of a movement, a movement to end the physical, psychological, and societal confinment to women's rights all across the country , this is a movement to end violence and discrimination against women from men, women and children,

and it all begins from the one letter we use in our language to define and confine the limitations and boundaries of women,

the ة.

This is the beginning of a movement to let each and every single woman know that