Hyden Power is a Renewable energy based start up which manufactures and markets hydrogen run fuel cells, providing Eco friendly, cost effective and reliable power.

This was my first project where the client was not a friend. Before the project all we knew about Branding, typography, colors and software could be just summed up in one line- how do they do it!!

Hyden became our ladder to learn more about visual communication and we enjoyed all the setbacks and the jumping moments it gave us.

Project Brief
To create an Identity for Hyden Power which reflects the company's vision.

Characteristics in Company
Trust, Innovation, Aggressiveness/ Ambitiousness and Eco friendly.

As this was our first project, we started with discussions around how hearing the word Hyden makes us feel, what it suggests, the keywords associated with renewable energy etc.

Our initial ideas tried to combine the suggested keywords/ themes with the characteristics reflected in Hyden's vision.

The selected idea was further refined on the software.