[style type="text/css"> [/style]Asa part of Amnesty International's Christmas and New Year campaign wehave created packaging with double-sided patterns for Christmaspresents. Through the patterns we communicate the idea ofcombination and contrast between the problem, which is global armstrade regulation and Christmas holidays. The outside patterns arecommon Christmas symbols, with hidden elements of arms. The insidepatterns are photos about the result of the unregulated global armstrade itself (photos of victims of shooting, injuries, dead people)with statistics. Wesuppose that such a solution rises people's attention to the problemof arms trading " first, it makes audience be slightly confusedabout the pattern, viewer can't understand what is wrong and then hesees arms trading elements and understands the communication.Moreover, on a second step, inner side of the pattern shocks peopleby bloody photos and makes them feel something and react.
