Jansport Print
OBJECTIVE
Was given copy to put to print for Jansport backpacks. The assignment was to make a long copy ad visually interesting to read. An important thing in this age of condensed information where people are less inclined to read long copy.
SOLUTION
I created this print to have the sort of nostalgic look that characterizes the Jansport Heritage Series which originated from the 60's while giving the text the attitude and proper emphasis that the voice has and indicating graphically that the copy comes from backpack.
Was given copy to put to print for Jansport backpacks. The assignment was to make a long copy ad visually interesting to read. An important thing in this age of condensed information where people are less inclined to read long copy.
SOLUTION
I created this print to have the sort of nostalgic look that characterizes the Jansport Heritage Series which originated from the 60's while giving the text the attitude and proper emphasis that the voice has and indicating graphically that the copy comes from backpack.
