Plans books can often times be some of the most stressful campaigns. Partner that with having to present the book to the client and a panel of judges, and you are in a world of stress. But with stress comes success. You learn how to work as a team, meet a deadline, and how to pitch an idea. It rarely goes as planned and majority of the time you are wishing you had one more cup of coffee to stay awake completing the task at hand or one more hour of sleep to reenergize the soul. Through thick and thin, however, you walk away proud of your team, your project, and your presentation.

Below is a plans book created in the spring of 2009 for the American Advertising Federation's competition for sponsoring client The Century Council. I was selected by my peers to be the head of media for this campaign, as well as one of four presenters to present this book to the client and judges at the district competition. The book finished second place in the district nine competition in Dubuque, Iowa.