Client Name:
The Goat Locker Gym
Objective:
To do a rebranding of the former Goat Locker Boxing Gym. A pro-bono project since one of the main advocacies of the gym is to teach and sponsor children who are in below-poverty level to become fighters. They needed a form of branding that's gritty, masculine and easily distinguishable.
Role:
I was tasked to redesign everything from the ground up and apply it in different forms of promotional materials. I designed the website and their collaterals. I also did the photo-shoot for their website.
Results:
The logo that I designed was accepted by the client positively, they used it in pitching possible partnerships with big MMA promotions. The gym ceased its operations last 2015 but continued to grow in terms of promotion, they transitioned to an MMA events company called Underground Battle. They retained the goat symbol and the octagon and just changed the name. The iconography was so effective that people have actually used it as a tattoo.
Additional Credits:
Sarah Magat for helping during the photo-shoot.
Skills Used:
Art Direction
Design
Photography
