Aviva | don't be forever young
This is a teamwork for a competition sponsored by Aviva. The aim was to find a way to warn young people (18-25) about be provident, saving money wisely for their future: we choosed to do it showing how their life could be, if they waste money instead of saving them... playing the long game worth their future!
This is my part of the work: I did the layouting of three magazine advertising pages and two fake, intentionally poor looking posters used in the campaign.
Detail of the two intentionally "cheap looking" posters used both for print advertising campaign (in the image above) and a viral video in support of the initiative.
A frame from the viral video in which the man in giving away flyers sponsorizing the new fast food (in which all the workers are old people).
