Project is to create a advertising campaign for a public awareness campaign. For one of my campaigns I chose to advertise "Head to Bed" which makes aware the danger of sleep deprivation and fatigue, in this case while driving.

I wanted to demonstrate the issues of sleep fatigue, and how substitutes like energy drinks and coffee is only a temporary effect. I tried to represent the objects as cars themselves with the trademark tyre marks and for added effect fake bloody pouring out to symbolise death.