All Digital Access Introduction
The newspaper has invested much time in improving its content delivery to readers. We wanted to introduce this to our readers, along with an announcement that our digital content would be handled with site metering. It is a growing trend in the industry to no longer allow completely free access to newspaper content. In order to keep producing quality, exclusive local content, newspapers are realizing they can no longer give their news away for free online.
Introductory letter from the Publisher in the form of a print advertisement.
Online advertisement for the announcement. Clicking on the ad took readers to a page on the web site with the same letter from the Publisher.
Close-up detail of the media collage used in the print advertisement and online ad. Images of the various products were superimposed on blanks of the media devices. Photograph of the print edition was added as well to demonstrate all the ways the newspaper can be delivered to its readers.
