In its inaugural year, the 2015 brief grew quickly from ‘can you make this logo explode?’ to ‘can you make digital billboards, social media content, 30, 60 and 90 second TV spots, panel pre-rolls, VJ rave graphics and a 100 ft high projection? Please?’
A meeting of minds from all over the Tech sector, plus Will.i.am, the MMIX culminated in a party featuring Roger Sanchez and Rudimental. Coverage of MWC saw an edit I made of a particularly firey panel hosted online by the Guardian, and the following year I went through the whole project again to make the TV spots for The MMIX 2016, included here at the end of the case study.
Conceptual Design - Kara Feeney
Artwork - Isabelle Noscoe
Creative Direction - Paul Gascoigne
Artwork - Isabelle Noscoe
Creative Direction - Paul Gascoigne
