Pattern & Packaging
Illustration // Packaging

The apple… perhaps the most controversial fruit. Not in physical makeup or genetics, but in concept.
How can one simple object represent both the innocence of childhood and the downfall of mankind? An apple is the first thing taught in pre-school, as children learn to write the letter “A” and the first thing taught in church, through the lesson of Adam and Eve. It is the most recognized symbol for teaching, yet also the most known symbol for sin, how ironic.

For this project, I wanted to express the sinful side of apples, to show the irony of this fruit. As the snake deceived Adam and Eve into eating the forbidden fruit, I wanted to create a pattern that tricks the eye. With this I thought of a kaleidoscope, which twists your perspective and makes you see things that don’t naturally exist. My three patterns came from a single drawing of an intermixed apple and snake. The snakes heads become the become the apple leaves and seeds, while the body forms the contours of the apple. I sliced the drawing into triangles, which I arranged in hexagons to create different patterns from one look. Just like a kaleidoscope, and the snake, you see different things from just one image. You have been deceived!